How Effective Is Your Social Media Marketing?
Many new entrepreneurs spend a lot of time trying to figure out the best social media marketing strategy. What is the right thing to post to get engagement and growth? Understanding what your ideal client wants to see can help identify specific topics. But social...
What are S.M.A.R.T. Goals and Why Do You Care?
Setting goals in business is one way to help us stay focused. Goals help us to prioritize our tasks because when nothing is important, everything is important (thus feeling overwhelmed.) The way we set goals can impact how successful we are and how focused...
How to Avoid Burnout And Overcome Impostor Syndrome
Burnout and Imposter syndrome is the biggest causes of lack of motivation in the workplace. Burnout This can be defined as a break between what people are and what they have to do. Burnout can lead to the high turnover of your top performers. As a result, highly...
How to Overcome Your Personal Roadblocks in Business
Roadblocks Author Mary Kathryn Johnson said: “Roadblocks, by definition, only block the road if you stop and let them. Action, action, action! Roadblocks don’t block you from going left, right, over, or under. Even the most successful entrepreneurs find...
Using your Passion to Fuel your Business
Finding your why Far too often, companies communicate their business purpose to their customers and employees from the outside in first talking about their what, touching on their how, and usually ignoring their why of the business. And in the process, they leave...
Online Sales Strategy for B2B Businesses
What is B2B sales? B2B sales, also known as business to business sales, refers to companies who primarily sell products and services to businesses, rather than direct to consumers (B2C). B2B sales typically have higher order values, longer sales cycles and are often...
Lessons Learned as an Entrepreneur
The road of an entrepreneur is filled with both tough and instructive lessons. Entrepreneurs come from many walks of life, and they work in every industry, product category, generation, and culture. But what all of these entrepreneurs have in common is the steep...
Mindset, Relationship, and Communication
What Is a Mindset? Your mindset is a set of beliefs that shape how you make sense of the world and yourself. It influences how you think, feel, and behave in any given situation. A business mindset in our context is a way of thinking that enables you to uncover and...