Public relations defines how a company communicates with people – customers, prospects, partners, journalists, and more. Regardless of the size of your business, or which industry you’re in, you need a PR strategy. The key, however, is to develop a public relations strategy that will draw the attention of journalists, brand influencers, and consumers who will help spread the word about your announcement. An effective public relations plan is a multi-step process that begins with research and goal-setting and ends with execution.
What is the difference between Advertising, Marketing, and Public Relations?
Marketing is the overall process of boosting public awareness of a product, person, or service, while advertising and PR are promotion methods that fall under the ‘marketing’ umbrella term. Advertising is a method of persuading a target audience to buy a product. While advertising is more geared towards pushing sales of a new product, PR focuses on maintaining the good reputation of the company in the media. PR is a part of your marketing strategy.
Advantages of using a PR Strategy
- Increase brand recognition and strengthen the brand
By generating customer awareness in your public relations strategy, you will be able to promote and strengthen your marketing strategies. Getting customers to buy by guiding them through the sales funnel.
- Expand your investment options.
If you time your media placements correctly, you’ll be able to draw investors. You’ll boost your brand’s reputation as a safe bet. Venture capitalists will be knocking on your door, offering you money.
- Identify and hire industry experts.
Are you on the lookout for potential team members? A strategic public relations strategy would place the company as a thought leader. You’ll be inundated with CVs from people eager to work with you. If you flip the coin, you’ll increase team spirit and reduce turnover among current employees.
- Managing and resolving a situation
It happens to the best of us, but if you have a solid public relations plan in place, you’ll be prepared for the worst. You’ll be ready to protect your public image if you create a PR crisis management plan.
On this episode of For Her Empire Podcast, we have a conversation with Alessandra Pollina about creating an effective PR strategy.
Pollina PR was founded by Alessandra Pollina to assist companies and organizations with their communications and public relations efforts. Pollina PR has a background in hospitality and non-profit public relations and works with clients to create strategic marketing strategies and then put them into action in the most efficient way possible. The aim, therefore, is to increase the client’s visibility and business. Pollina PR works with clients one-on-one to develop a marketing plan that is entirely tailored to their company and goals. Pollina PR is hands-on and implements the strategy you want and need, no matter the size or nature of the project, whether it’s a one-time mission, monthly PR, or a robust ongoing integrated communications program.
I would recommend this post by Abigail Nwaocha on the Growth Metric for more details on creating a PR strategy.
You can listen to the podcast episode here
You can watch the Video Form here;