What is B2B sales?
B2B sales, also known as business to business sales, refers to companies who primarily sell products and services to businesses, rather than direct to consumers (B2C). B2B sales typically have higher order values, longer sales cycles and are often more complex than B2C sales.
The digital age has changed the way B2B communication is handled. That includes how you can successfully market your products. With technology constantly evolving, digital marketing requires a more ‘fluid’ approach.
You have to be ready to adapt to changes in order to meet the expectations of your audience. There are certain digital marketing strategies every company should incorporate into their digital marketing plans.
Let’s face it:
Selling to B2B customers is hard.
At times, it can feel almost impossible.
Of course, selling was never easy.
With the ever-evolving development of new technology, it is essential to make sure you are communicating with customers in the way they expect.
Here are 3 successful strategies you will need to adapt to if you wish to reach today’s clients.
To get the most bang for your marketing buck, integrating your online and offline marketing efforts is a must. You can tie the two together seamlessly with a focus on superior customer service.
2. Social Media Sales
Modern buyers are highly skeptical about the sales and marketing messages they encounter. It’s also no surprise that sales teams who incorporate social selling into their strategies tend to perform better than those that don’t. Modern buyers pay a lot of attention to peer recommendations. As a result, using social media not only captures new audiences but also influences others to keep up with what their peers are doing.
3. SEO and Content
I don’t think the importance is stressed enough because, without SEO, it is impossible to get new visitors to your site. Without visitors, you cannot grow your business. SEO helps search engines find you and raises you higher in sales. SEO is complicated, and it is in your best interests to either hire someone to assist in improving your SEO or work with a company that can do it for you.
You can also consider looking for outside engagement and guest article opportunities that can link back to your blog and websites. This technique works to increase awareness of your own content and is an effective digital marketing strategy. Hence will translate into sales in the long run.
You can listen to an episode of the For Her Empire Podcast that we did with Patience Atsango concerning Online B2B Sale strategies. Patience is the founder of Digitech Brands which is the authority for Corporate Branding. With 10years+working experience, they help in Branding your Business or You to connect with your consumers. Digitech Brands is based in Nairobi Kenya with clients across Africa. Listen to the podcast episode here;
You can also catch the video format here