Hello Empress, here’s a social media marketing tip to keep in mind the next time you schedule a social media post to different platforms, whether Facebook, Twitter, LinkedIn, Instagram, Pinterest, or other social media platforms.
Most businesses have at least one social media account on different platforms. Most businesses typically have a Facebook Page, Twitter, and Instagram account. Others include Pinterest, Tumblr, and YouTube.
Managing all these accounts is time-consuming, and we rarely have the time to create a customized post for each platform. So we default to creating on Image, and one post caption/copy and using it on all the different platforms your business social media account is on.
That’s not the right way to do that. When scheduling social media posts to your business social media accounts across different platforms, do not schedule the same post:
- Word-for-word across the different platforms
- At the same time across different platforms
There is no point in your target audience following you across your different accounts if you post the exact same thing on all of them at the same time. It’d make more sense for them to follow you on just one platform then, wouldn’t it?
There’s also the fact that your target audience will not all be on the different platforms at the same time, so be sure to make sure your Facebook posting times, are different from your Twitter, Instagram, LinkedIn, and Pinterest posting times.
The best way to do it is to experiment with different posting times and see what times work best. Do this for each platform, and when you know what time works for each platform you can use a tool like Buffer or Publer to set up a posting time schedule.
This way whenever you schedule a post, it’ll automatically go out based on the next available time slot specified in your “posting time schedule.”
We admit, having to create a new copy or a new image for each social media platform is a lot of work, so you can make a compromise by making a square image for Instagram that’s 1080 x 1080px. This size is Ideal for Instagram but also decent for other platforms.
Facebook and Twitter prefer horizontal images, and Pinterest prefers vertical images, but if you don’t have the time to create 3 different images with the same content but different sizes, then just start with a square image.
Now here’s where you need to pay attention: Tweak the copy for each platform so you’re not sending the exact same thing everywhere. Change the wording a bit, or add an extra sentence. You don’t need to write a completely new copy, just play around a bit with the one you have.
Again, Buffer and Publer let you do this easily. There are also other social media management tools that have this feature, so you might need to do a bit of research. We recommend these two because it’s what we use. (we have a paid lifetime plan on Publer and a paid monthly plan on Buffer)
Doing this will increase your business overall reach and engagement.
Social Media Tips Recap
- Do not post the same thing word for word on different social media platforms, tweak the copy or caption a bit so that each platform has a slightly different “post”
- Do not publish or schedule your social media posts to go out to different social media posts at the exact same time. Play around with your post times for each network to see what works best for you.