The concept of having a website is becoming more of a reality for rising female entrepreneurs. Yes having sales and competitive social media traffic is attractive but if your business has gotten this far without a website, you might be wondering: do I need a website for my business?

What’s the point of having one if my company is already profitable without it?

In a nutshell, there has never been a better or more critical time to invest in a website for your company. A website provides a wide range of benefits for small businesses, and most of these benefits, like the Internet itself, grow in value exponentially with time. Here are reasons why you need a website, both for personal use and for your business

1. A website makes you look professional

84 percent of today’s consumers believe that having a website makes your company more credible than having merely social media pages. Your website is also an excellent opportunity to display any professional credentials or accolades that your company has received.

2. Your website can attract new customers through Google

Your business can benefit from a properly optimized website by ranking well for a range of search queries and attracting a consistent supply of new clients. There are various free SEO tools available that make optimizing your website simple even if you have no prior experience. What is SEO you ask? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.

 3. A website can encourage customers to contact you

A website is an excellent place to put your contact information so that potential consumers can easily find it. Your contact information can also be placed in a header or footer so that it displays on every page.

4. Your website establishes your place in the industry

Having an interactive website could be the one thing that distinguishes you from an over populated industry. You stand the chance to impress your customers with a high quality website hence building a good rapport with them.

5. A website is no longer intimidating to create and manage

So the idea of having a website is now familiar and you now see the need of investing in one. Where do I begin? There are many available options depending on your income and how much you are willing to spend.

Free options include:

• Webnode – Modern Editor with Some Limitations
• Wix – The International Heavyweight
• Weebly – A Great Website Builder with One Downside
• Ucraft – Connect Your Domain for Free
• Webstarts – Best Free Option?
• Jimdo – Website Editing Powered by AI

You can also opt to work with a company that creates tailor-made websites to fit your very functions. This option is often favored as it is specific and fits your every need. Here are companies that create websites for females businesses

• Proven Pixel Design by Mallory Herera
• Jessimi Web Design by Gabriela Ducat
• April Brown Co.
• WebHive Digital
• SM Web Design

You can listen to the For Her Empire podcast episode with Mallory Herera on the need to know web design and SEO for female entrepreneurs.

You can also catch the YouTube Episode here